Britain's leading group for specialist anglers has become the latest to employ cutting-edge online technology to boost awareness of its work.
The Specialist Anglers’ Alliance (SAA) hopes its blog will improve communications across all branches of specialist angling.
SAA secretary Michael Heylin said: "We hope that our new blog will become required reading for thinking anglers throughout the land.
"It will be the place they can keep up with the latest news and campaigns led not only by SAA, but by all our colleagues in angling and fisheries.
"The SAA has had a few problems communicating with members and non-members alike recently, because of lack of funds.
"We have concentrated on doing the work and not been very good at telling others what we have been doing for them.
"We hope the new blog will help all anglers see just how much we are doing every day, to support them and to promote our sport."
SAA chairman David Bird said: "The SAA is not an organisation of just big fish anglers, anyone who intentionally goes searching for a specific species is a specialist and we would welcome them into our membership.
"All anglers can join SAA on-line at our website and help support the work we do with our colleagues in other angling organisations.
"The SAA needs those anglers’ contributions to continue the work which is getting more and more demanding."
Membership of the SAA is currently £10 a year. You can subscribe to the blog in a number of ways, just like the PAC blog, to receive the news from specialist angling as it happens.
You can also join the SAA online, using Paypal.
Check it out here