We had a hunch it was going to prove popular, but the Pike Anglers Club's new online shop has already processed nearly as many orders in the three months since it went live as we did all last year.
This August, it's taken nearly ten times the amount it took during the same month in 2006.
That not only means more people are taking advantage of the convenience of orderdering online. It also means more money being ploughed back into the club and its campaigns to on behalf of the pike and pike fishing.
Items range from a pound or two for a car sticker or badge - including our new limited-edition 20th Anniversary patch - to the chance to order your copy of PAC30, the club's forthcoming book.
The shop also carries details of our full range of products, including our latest T-shirts, sweat shirts and other clothing.
And last but not least if you're not already a member, you can join online too and take advantage of our special summer membershop offer, which means to get five copies of our acclaimed magazine Pikelines for the price of four.
Click here to check it out.