Vibration is perhaps the most overlooked factor in fishing for pike with lures, writes Doug Strange on the US In-Fisherman website.
"The best lures often don't exactly duplicate what a fish eats so much as they create an aura of duplication, an illusion of life," he says.
"Lying there in your hand, a spoon doesn't look like a hapless little walleye, but just the right style, size, and color spoon moving at about the right speed creates an aura of moving color, flash, size, and vibration."
Doug's got an interesting theory on why bigger lures sometimes mean bigger pike too. To read it all, click here.